Organisational Purposes for a Business

line of products ENVIRONMENT SECTION 2 ORGANISATIONAL PURPOSES OF A BUSINESS SOME BUSINESS CONCEPTS In order to understand this subject it is necessary to pardon and distinguish between the following terms: Mission Statements: A commissioning statement is a concise summary of the vestigial purpose of the enterprise; namely, what exactly it exists to do and how it wishes to relate to the foreign worldly concern. Typically, mission statements focus on such matters as the markets the whole wishes to service; desired quality levels; attitudes towards staff, shareholders, customers and the physical environment; and whether the community wishes to lead or follow competitors. The more concrete the mission statement, the easier it is to determine objectives, since the mission statement (which represents in effect a constitution for the business), imposes constraints on policies and generally defines the parameters of the strategies the company may adopt. resource Statements: A vision statement outlines what the organization wants to be, or how it wants the world in which it operates to be (an idealised view of the world). It is a long-term view and concentrates on the future. It can be emotive and is a source of inspiration.

For example, a car manufacturer may study visions of its vehicles being the most popular in the world, or a charity working with the poor might have a vision statement which reads A World without Poverty. Strategy: This concerns the role of a general direction for the enterprise and the formulation of overall business plans. Examples of strategic decisions include: * choice of products to supply; * markets in which to operate; * how many divisions and departments to have; * whether to operate at the squeeze or bottom end of the market; * whether to acquire other businesses; * how to finance operations. Strategy embraces all aspects of business policy, planning validation and control. A corporate strategy is a... If you want to get a full essay, order it on our website: Orderessay

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