Supply Chain Management

FOCUS ON DIAMOND RETAILING 1.What are key supremacy factors in diamond retailing? How do estimable-bodied Nile, Zales, and Tiffany analyze on those dimensions? As with most retailing, the key success factors in diamond retailing can be measured by customer service factors and cost factors. Given the varied furnish chain components and supply chain costs. Blue Nile has a distinct advantage in product variety and product approachability since customers can build their own ring by choosing from an memorandum of about 75,000 stones. Customers purchasing at Tiffany and, until recently, at Zales have been circumscribed to the inventory available at the store. Customers who are comfortable fashioning large purchases online will find the low-pressure purchasing determine at Blue Nile, supported by the educational electronic network site, salaried made to order, clients at Blue Nile must be willing to wait to receive their orders, unlike at Tiffany or Zales. The Tiffany cross off is very strong and well established. It is associated with glamour, trust, and customer service. These associations seize the company to sell at higher margins than its competitors. Diamond and another(prenominal) high-end jewelry purchases are expensive, and many customers will trade morose other factors for the Tiffany customer experience when making such purchases.

Moreover, when pass thousands of dollars for a single item, customers often want to see and know what they are buying. Zales does not have the product variety and approachability that Blue Nile provides, nor does it have the brand name advantage that Tiffany enjoys. The weaker brand is reflected in the firms margins, which are dispirit than those of Tiffany. Blue Niles focus on low prices is reflected in the lower margins it has relative to both Zales and Tiffany. Blue Nile operates out of one warehouse, with its perfect inventory at this facility. The inventories at both Tiffany and Zales are disaggregated by means of their stores. High-end jewelry items are high-priced, have... If you want to get a full essay, order it on our website: Orderessay

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