This assignment leave explore Research in Motions strategy and evolution over time; considering significant turning points and influences that determine its strategy. Additionally, supplemental strategies will examined such as mergers, acquisitions, and vertical integration. Likewise, plans for world-wide expansion, future prospects, and the ever-changing global environment will be addressed.
Background
Research in Motion Limited (RIM) designs, manufactures, and markets piano tuner solutions for the mobile communications market. The familiarity provides platforms and solutions for information services utilizing e-mail, cellular phone, short messaging service (SMS), organizer, the Internet & intranet-based corporate entropy applications.
RIM also designs software for businesses and created the operating system that allows the berry smartphone to provide secure mobile access to e-mail, instant messaging, applications, media files, and the Internet. The company was founded in 1984 and is headquartered in Waterloo, Canada (WSJ.com).
RIM developed the BlackBerry smartphone (BlackBerry) and released its starting model in 1998; aptly named smartphone because it was the first device marketed in North America that supported tuner data engine room including e-mail configurations in addition to mobile telephone communication, school text edition messaging, Internet faxing, Web browsing, and global positioning among other wireless information services (Reardon, 2011). The BlackBerry also featured a QWERTY keyboard optimized to allow users the use of only his or her thumbs to type e-mails and text messages; which later became known as thumbing.
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