Coca Cola Strategy

Introduction World count: 3124
Marketing is the management military operation responsible for identifying, anticipating and satisfying consumers requirements profitably. (Kotler, 1994)
The coca plant- Cola familiarity is the largest manufacturer, distributor and trafficker of non-alcoholic beverage concentrates and syrups in the world. Finished beverage products bearing its trademarks (Figure 1), exchange in the United States since 1886, are now sold nigh 400 brands in more than 200 countries and include the ahead(p) soft drink products in most of these countries.
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Figure 1. Coca-Cola Trademark

A key factor in Coca Colas success is its power in the industry. Although it has major competitors such as Pepsi and Virgin Cola, it owns the vast majority of soft drink selection. The company owns Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, sprite and the sports drink Powerade.
Coca-Cola Marketing Strategy
Coca Cola uses many ways of marketing to make real that the brand does well every year. These include: sales promotions, publicise and public relations.



The Company spends $1 billion annually on advertising and marketing worldwide.
While marketing a product, the first-string task is to introduce it into new markets by removing the barriers of unfamiliarity that the consumers face. The Coca-Cola first steps marketing strategies include reinforcing a belief that anyone who comes into arrive at with the companys products should receive some benefit. (www.cokecce.com) By implementing a strategy called Community Marketing, Coca Cola employees play a major role in customer success, by increase the presence of Coca-Cola at the neighbourhood level.
Douglas Daft, CEO of Coke, feels that Coke should backtrack telling the people why they should buy the product and terminate them to drink it instead. (www.nacsonline.com).

Global marketing
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