Marketing

Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers world-wide marrow: Multiple-Cho ice rink Questions 1. Why did Dunkin Donuts pay oodles of their faithful customers in Phoenix, Chicago, and Charlotte, $100 a week to steal coffee at Starbucks? a. They call fored them to turn around how destructive Starbucks coffee was. b. They cute to see what they would say about Starbucks. c. They wanted them to test the competition. d. Retailers requested it. e. It created tidy competition. (Answer: b; p. 182; Moderate) 2. Dunkin Donuts franchises realize late teamed up, under one roof, with Baskin-Robbins ice cream. By ________ the commercialise and having several(prenominal) different products, Dunkin Donuts now has an gentle offering for consumers in dickens product categories. f. dividing g. researching h. segmenting i. understanding j. reaching (Answer: c; p. 182; comfortable; LO1) 3. Dunkin Donuts has set the parts of the securities industry it can serve surpass and near profitably. It is practicing ________. k. concentrated market l. mass marketing m. targeted marketing n. sectionalization o. undifferentiated (Answer: d; p. 184; Moderate; LO1) 4.

With moreover special(a) elision in certain commodities, mass marketing today is limited because the worlds mass markets have slowly splintered into a profusion of ________. p. unidentifiable markets q. confused markets r. itsy-bitsy segments s. internati onal markets t. alter (Answer: c! ; p. 184; Easy; LO1) 5. Jim Cosentino and his staff are calculative a customer-driven marketing strategy. The first step in this fulfill is market segmentation. Identify the remaining three steps (in order) to stand up this strategy. u. market positioning, market differentiation, target marketing v. market positioning, market targeting, market...If you want to get a full essay, order it on our website: OrderEssay.net

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