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MARKET ORIENTATION CALIBRATION EXERCISE INSTRUCTIONS First answer severally of the two (A and B) questions below. Each question is concerned with the way in which your calling/business unit operates. There are no right or wrong answers to these questions. Please just support your honest outgo judgment in answering each(prenominal) question. | |[pic] | |A. Please indicate how much you agree or differ with each of the following statements by circling the | | |number you feel best answers the question. | | |1. In this business unit we meet with customers at least once a grade to find out what products/service | | |they will need in the future. . . . . . . . . . . . . . . . . . |1 2 3 4 5 6 7 | |2. In this business unit, we do a lot of in-house market research. . . . . . . . . . .

| 1 2 3 4 5 6 7 | |3. We are quick to detect changes in customer preferences. . . . . . . . . . . . . . . | 1 2 3 4 5 6 7 | |4. We examine end users at least once a year to assess the quality of our products/services. . . . . . . . .| | |. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |1 2 3 4 5 6 7 | |5. We quickly detect essential changes or new trends in our industry (e.g. competition, technology, | | |regulation). . . . . . . . . . . . . . . . . . . . . . . . . .... If you want to sire a full essay, order it on our website: Orderessay

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