Jet Blue Case Study

Jon Shippee 3/20/12 Jet Blue Case Rosenberg JetBlue JetBlues line of descent model was a very good one because they offered interior(prenominal) flights show up of JFK. This was big because JFK mainly serviced international flights and not as many domestic ones. JetBlue also picked JFK because most of the domestic flights from other(a)(a) skyways go out of LaGuardia or Newark because they are more than next to Manhattan than JFK is. With that business model I feel it put them in a better position to succeed because it significantly decrease the competition that they would have to overcome when initially starting the airline up. It limited their barriers to entry. JetBlue was designated as a LCC (low constitute carrier) provided it was developed a value player. They offered low fares with value added services, which in fleck improved customer service and didnt add to direct costs as well. JetBlue really researched how to cut costs but still be able to deliver quality to their customers. For physical exertion they fitted all their planes with leather seats, which cost twice as much a cloth but they last twice as long. JetBlue also offered light snacks such as cookies, chips, crackers, coffee and tin drinks, which are very low cost to the airline rather than providing regular meals.

All the snacks were complimentary not like the other airlines that charged the passengers for them. By doing this they saved $3 a passenger, which is a significant amount over time. That means that JetBlue saved slightly $500 a flight and say they did about carbon flights a solar day at the beginning when they first started move thats about $50,000 they save in one day on snacks. Over the course of a year it comes out to about $18,250,000 saved which could be the difference between a net loss and a net profit for the year. What JetBlue did in the beginning was very smart they found was to cut cost without taking away any quality from the product or in this case the airplane or flying experience. other key contributor to... If you want to get a adequate essay, order it on our website: Orderessay

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