Marketing Myopia

10/27/09 Marketing Management BUS 502 A voluminous part of merchandising is asking the right question. From, what youre selling, to its business model and its business purpose. In the article, Marketing Myopia, by Theodore Levitt, it discusses why certain companies faced their down f entirely. There is a saying; a business is only as upright as the proceedss and crossings that it produces. Yet, there ar no produces that service the test of time. Any endurance of time comes with transmit, innovative contestation and your basic new and improved ideas on your fall outdated product or service. Further advancements and inventions come out and eradicate the using up of any older product. When certain businesses feel that they rely on a product more than the type of area the product is marketed in they tend to for startle that all markets are evolution and expanding. Every angiotensin-converting enzyme and everything in and on the market are looking for the newest, the fleet and the most resourceful way to advance ahead of all the competition.

Their beliefs are that with mass production and lower prices their sales allow for simply go up, not taking into consideration the approaches of its competitors. These are ones that are more obvious than the others. These are the competitors that are marketing the same products with little or no differences in the products they are generating. Then there are the companies that strive for the newest and pioneering technology out on the market. Their fresh and innovative approach seems to be the distinctive demise for the big, prime-time, guys out on the market whose product lacks change to keep up with the change in time. For many big time companies this has turned out to be their downfall. For certain products there will always be competition. For example, two companies making one product that product being toothpaste. A company that makes a similar product but either better... If you want to get a full essay, order it on our website: Orderessay

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