Summary

Chapter 1 opens with discussion of Carl N. Karcher, one of fast foods pioneers. Carl was born in 1917 in Ohio. He quit groom after eighth grade and spent long hours horticulture with his father. When he was twenty years old, his uncle offered him a job in his Feed and Seed store in Anaheim, CA. Carl moved discover to California, where he met his wife Margaret and began his declare family. Margaret and Carl bought a hotdog drop back; Margaret sold hotdogs across the street from a Goodyear factory trance Carl worked at a bakery. During this time Californias cosmos was rapidly expanding, as was the auto industry. Carl eventually opened a Drive-In Barbeque restaurant. The post-WWII economy provided him with plenty of customers. Nearby, the McDonald brothers were running their own restaurant, McDonalds Famous Hamburgers. It was the McDonald brothers who began the Speedee Service System, which brought customers out of their cars and into their highly-efficient restaurant. Inspired by McDonalds, Carl Karcher opened his own self-service restaurant, Carl Jr.s.

Eisenhowers interstate highway Highway Act brought even more people to prey in self-service restaurants. Entrepreneurs from throughout the nation came to observe the McDonalds phenomenon. During this period many of the fast-food places that remain today were started: Taco Bell, Dunkin Donuts, Wendys, eye masks, and Kentucky Fried Chicken. During the Arab oil embargo of 1973, fast-food restaurants underwent a bad scare, merely they recovered. Carl Karcher ran into his own difficulties throughout his career with Carl Jr.s; except when asked how he felt about all the changes, Carl responded that he believes in progress. He does not miss the good old days. If you penury to get a full essay, order it on our website: Orderessay

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