Supply Chain Management

Learning Objectives Examine the escalating immensity of international physical distribution as competitiveness becomes increasingly dependent on hail efficiency Identify various channels of domestic and external distribution. Discuss the need for channel intermediaries Understand how the transportation cornerstone in host countries often dictates the options available to the global logistics film director Understand how SCM facilitates partnering among channel members. Introduction to inventory management and its importance to global success Week 2: Physical Distribution & planetary Marketing impart Marketing / Logistics Management Concept Customer satisfaction Suppliers Intermediate customers last(a) customers Logistics decisions are based on marting/customer usefulness strategy. These decisions support the marketing effort Integrated effort Product Price progress Place (distribution) Company profit Maximize long-term profitability net total costs at an acceptable level of customer service For global firms, this involves linking country/region-specific channels to form a recollective customer-support system facilitated by logistics flows. 1 Logistics Involves Both...

Internal interactions between product groups, departments and divisions conduct of Distribution Definitions A sequence of marketing organizations that directs a product from the manufacturing business to the ultimate (or end) user. Systems of relationships among businesses that participate in the process of buying and interchange products and services May sometimes be referred to as a supply chain or marketing channel Multiple manoeuvers for Consumer Products Manufacturers/Suppliers use different channels to reach different market segments External interactions with customers, suppliers and third party providers Formal (contract-based) vs. Informal (Partnerships) Channel Relationships Channel Structure Determined by the functions specific... If you want to get a full essay, order it on our website: Orderessay

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