General Environmental Trends

The target market of Alloy Inc is the extension Y , similarly labeled as the Echo Boomers and the Millennials , which includes people born among 1981 and 1991 . The demographics , habits and characteristics of the people in the specified age bracket ar an important factor that needs to be considered by AlloyOpinions and judgments are usually formed during the teen years of a just aboutone , thereby understanding the technological environment engulfing the Millenials is important . The Generation Y grew up in the era of computers and mobile phones thus are quick to adopt technological innovations and ideas (Daft , 2001Factors regarding their general place towards advertising trends trust in media and celebrity endorsements as tumesce as the power to influence impulsive buying among friends and family as well need consideration as well .

The financial lick currently engulfing the entire world might require some in depth analysis to determine its impact on the shopping attributes of the Millenials and thereby will decide the proper antenna to mall based and on-campus marketing programs . The high affinity for celebrities tends to strongly influence consumer buying patterns and this attitude can to be spy through past trends and records . The trend to stay single for long-dated has been observed in this generation leading to a more prolonged financial dependence on parents and a stronger worked up attachment towards family values (Robbins Judge , 2004 . There has been an increased fury on social responsibilities therefore , advertising , marketing campaigns and products shining environmental friendliness , wild life perseverance and some other social...If you want to get a full essay, order it on our website: Orderessay

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