Personal Essay

Executive Summary:

Problem Statement:

The retirement nucleotide industry was instantaneously changing rapidly.
Westmount Retirement Residence forthwith facing price problems of low profitability.

Situation Analysis:
Objectives and goals:
For short circuit term, build a new pricing model.
For long term, posture Westmount and make it stronger in the industry

Background:
Was established in 1977 startle located in London, Ontario
Provides kinds of services with its state-of the art facilities including 24-hours emergency answer services

SWOT:
1. Strength:
Long history and used to entertain a profitable
Good reputation
High quality and safety guaranteed
skilful services and professional staffs

2. Weakness:
Poor managing system much(prenominal) as costing system and charging system
Fall behind pricing model
Targeted merchandise is currently small

External environment:
3. Opportunities:
The industry now has a trend of growing
Has a great potential market
Consumers behavior

4.



Threats
More than 17 retirement facilities competed in the
London market
terce local retirement facilities competed directly with
Westmount with there own oblige options, services, and
monthly rates ( Chelsey putting green Retirement Community,
Central Park Lodge, Long deserving Retirement Village)

* Average income level of seniors
Individuals over the age of 75 :$25,000 to $40,000 (not including proceeds from the sale of a understructure or from extraneous financial support from family members).
* Financial situation of seniors (median net worth )
Elderly families: $121 300 in 1984 $171 600 (annual increase of 2.3 percent).
Unattached of age(p) persons: $41 400 in 1984 $70 000 in 1999 (annual festering rate of 3.6 percent).

Market:
Market size and growth
The retirement home industry was experiencing significant growth due to increased occupy for assisted and supportive living options.
The number of beds required in long term health care facilities was projected to ride from...If you want to get a full essay, order it on our website: Orderessay



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