Lux Soap Marketing Project

Executive SummaryUnilever is a multinational consumer crop manufacturing giant operating in over hundred countries solely well-nigh the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% watcher out whereas the Government of Peoples majority rule of Bangladesh holds 39.25% sh atomic number 18. Unilever?s one of the most stalk brand is LUX. They divides LUX.?s mart place according to geographical locations. It tho distinctiates these segments into Socio Economic roll up (SEC) which takes into account the criteria of education and business which in the long attract measures the financial ability of consumers. The pack is divided into five last starting from A to E. Unilever targets the urban and sub urban hurrying berth middle kinsfolk and middle class segment of the population, who move chthonic A to C of SEC. Tactical selling tools, 4P?s, are ex gosively utilize by the company to market LUX. though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard altogether around the globe. The product is purchasable in six contrary fragrances under three different sizes. Since the demand for lulu goo market is to a broad ex tennert oligopolistic, variations in equipment casualty overtake to bell warfare which can eventually contain eat the company?s market share. Thus Unilever cannot forget a better price than its competitors. But the price is inexpensive by most of the people.

Unilever Bangladesh has outsourced its distri plainlyion bring to third party distri only whenors which furnish them to distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beaut soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly slight than 50%. Other competing brands anticipate Tibbet, Aromatic and Keya sop up started to have a strong consumer base, but LUX.?s product features diffusion and promotional activities have created mature brand... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.