Political Economy Theory: Does the structure of the media industry influence its content?

The political economy in mass media possibility argues that ?the labyrinthian body part of the patience influences core.? (Andrejevic M, 2007). This theory will be demonstrated by analysing an word entitled ??Sky?s the limit? for MySpace?, make on discussion.com.au on August tenth 2007. The presumption of the theory is that media content is influenced by a cabal of the media owners (individuals or corporations), advertisers, competitors/ separate media, presidential term regulations and viewers or referees. In the case of media ownership, ? semiprivate individuals finalize what information should be provided to the unexclusive based on what earns them the closely money.? (Andrejevic M, 2007)The countersign.com.au term on MySpace appears in the National News class and describes the firm grasp and dumfounding influence the kind networking site, ceremonious in 2003, has on the cyberspace and throughout the backing homo. The article is saturated with references to the innovations and stunning supremacy of MySpace. For example the theory convict reads ?Social networking website MySpace has more than one hundred fifteen million members round the world and already plays a diagnose role in insertion music careers, political campaigns and the elbow room people march on in everyday.? (Gadd M, 2007) At this testify a discerning reader should recall that News corp bought MySpace from its co founders Tom Anderson and Chris DeWolfe in July 2005.

(Malick O, 2006)The propaganda model developed by Edwards S Herman and Noam Chomsky asserts that information presented to the habitual public via mainstream media outlets will be biased in insensible knowledge to the interests of the multinational organisations or media conglomerates that own them. (Herman & Chomsky, 1988) By publishing an article promoting the predominate discourse that MySpace is a popular, easy business with unlimited potential, News Limited are encouraging sensation of the website, which in circuit provides it with traffic and publicity. Since News corporation owns MySpace... If you compliments to get a full essay, order it on our website: Orderessay

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