Business

business Sustainability: In the Face of Hypercompetition Khyra Botts David Duban Kevin Keuerleber Managerial Applications of Information Technologies MIS 535 Prof. Subramanian rob In the past decade, the DIY (Do-It-Yourself) craze has captured the ambitions of millions. The DIY term refers to home profit projects that argon completed by people on their have got without the service of process of a professional contractor. From its first introduction on the argona Wide Web in the 1990s to start of the DIY telly revolution starring Bob capital of Vanuatu in This erstwhile(a) Ho design, many people are unenviable the DIY culture and modify our living conditions without the huge expense of compensable some ace else to do the job. Some of the largest home improvement centers are The Home destination, Lowes, Menards, 84 Lumber fellowship and Sutherland Lumber Company, respectively. In this paper, we will analyse the top two competitors The Home Depot and L owes and dissertate how Lowes can increase competiveness and profitability. Company Background Lowes Companies, Inc., is the spot largest home improvement retail merchant in the linked States tracking behind the number one competitor, The Home Depot Inc.

Lowes hold about 6 percent of the $700 bilion home improvement market, and ranks as the sevenerth largest United States retailer overall (Dignan, 2003). consort to Thomson Reuters (2012), there are over 1,745 Lowes stores in the 50 states and more than 30 locations in Canada and Mexico as well as an e-commerce site. In the fiscal 2011, Lowes subject 25 stores and seven of the stores were o pened in Canada. During 2011, it closed 27 u! nderperforming stores across the United States (Dignan, 2003). Lowes target customers are the homemade customers, the customers who prefer to use the professional installation services, commercial, professional contractors, painters, electricians and plumbers. Lowes uses different prototype...If you wishing to get a full essay, show it on our website: OrderEssay.net

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