Declining Market In Water Sports

Karst Adema, Arjan Baas, Bartel van der Heul, Mohit Kumar and Charlotte van Leerdam Declining commercialize in the piss sports tutelage; analysis of the German market place A revue of applicable literature to the research has revealed that a lot of factors submit the sectionalisation of the market and indicateing this market. Not only managers have to regard customers take and expectations, they have to understand the differences amidst disparate segments. The tourism industry is highly influenced by income levels, and income changes. In time of economic recession, consumers tend to stay closer to home, quite of displace to other countries for their vacation and leisure activities. For many phaeton industries this proceeds means a decline in at that place market and therefore a declining income. This study therefore attempts to investigate the opening to approach and attract the German market for piddle sports activities in the South-West of Friesland. The German market is already encaged in holiday activities in the Netherlands and therefore an interesting possibility for water supply sports cerebrate tourism industries. A questionnaire has been used in enjoin to do research after the needs and expectations of the German tourists.

The results from this good deal suggest that German tourists are interested in water sports associate activities. The findings based on the data collected showed that the German market is attractive for boot rental, instead of sailing courses. Keywords: Segmentation, needs of people, expectations of people, declining market, income changes demeanor is influenced, and an influence upon, society, c ulture, personal motivations, place and spac! e, and processes of globalisation and reparation (Neil Carr 2005). In the water sport industry understanding what unalike tar own groups expect and need is essential to providing want products. This research freshlys report is focussed on attracting the German market, as a new target group in a declining market....If you want to get a full essay, order it on our website: OrderEssay.net

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