Viacom SWOT

Viacom Case Study I found it interesting that Viacom has purchased so umpteen businesses that it became withal big to maintain strategy for any subsidiaries. whatsoever parts of the company were growing quickly man others were losing money. I also found it interesting the amount of changes go through in the industry from deregulation to emerge technologies. Viacoms strategic thin is to maintain its status as a feasible foe to the Cable TV and Broadcast Network and to competitors from emerging markets. Strengths A great resource for Viacom is their broad demographic node foot and their capability to bring them entertainment. Viacom achieves this via license ownership, innovative programs, accomplishment of businesses, piano tuner, and movies. The networks owned by Viacom, such as MTV, Nickelodeon, and Lifetime, ar able to earn programs demanded and have instant appeal to their audiences. These resources drop out Viacom to target or so every age stem on more continents. Advertisers idler rely on these networks to pass their target audience. Ownership of programming, radio and movies opens Viacom to revenue streams from the different industries their businesses are involved. Weaknesses The resources of Viacom have come at a spunky cost.

This leads to high debt load and lower internet margins. The corporation has been unable to leverage competencies across subsidiaries. This was attempted by acquiring blockbuster and Paramount. Viacoms inability to create synergy between the companies resulted in Blockbuster being sold off. focussing seems to have always been forte to Viacom but now it is a liability. The majority owner an d coordinate behind the company Sumner M. R! edstone, is too frugal. He attempts to achieve a low cost organise yet demands a localization strategy in many markets. He seems willing to discount any CEO who does not fulfill this mission, making direction unstable. This may be what horse barn the company from come in emerging markets. A...If you want to get a full essay, bon ton it on our website: OrderEssay.net

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