The Control for Pace of Globalization

S. As Barker (in Galperin, 2005, 203) maintains, " watchword of Diaspora identities and of hybridization raise the issue of ?reverse flow', the impact of non-western ideas and practices on the west."

Many view the enormous impact of the West on the advent of the global village as something that implies only western values or cultural identity is being match glob eachy. However, this is not only not the truth but it does not refute McLuhan's prediction because globalization is merely homogenizing all the world's cultures and identities across national borders. While the becharm of the West may preponderate other nations at the present time, this may one sidereal day be the reverse case as non-Western nations endure to apply their influence on the global market through stinting and political means. As one European commented, "?international net profit governance multilateralism is the only itinerary for Europeans to effectively reduce the mediate unilateral U.S. dominance of Internet regulation," (Vick in Morris, & Waisbord, 2001, p. 19). Different conceptions and perceptions of detached speech, decency, sexuality, social interaction and other cultural aspects continue to influence the degree to which the global community becomes homogenized by all nations' beliefs through economic and political control.

While there is infiltration of the homogenization of Western values and culture through media and frolic in the global village, there is no denying that at the pres

In Asia, we rule that economic attend to from international agencies forced South Korea to accept international laws, throwing the media into a panic. However, the state was able to intervene through economic measures instead of political clout. However, controls are placed on programming in other countries like Korea. Most imported programming affectedness after "prime time," and legislation like the Broadcasting travel "limits foreign content to 20 percent for terrestrial conduct and to 30 percent for cable channels," (Kim, & Hong in Morris, & Waisbord, p. 79). In this manner, we see that the state is able to exert its influence in a amount of ways in different regions that increases, slows, or balances integration into the global economy.

Galperin, H. (2005, Spring).

Comm 430: Global entertainment. CA: University of Southern California Press.

in that location are other distinct advantages for U.S. companies producing films overseas. Often these companies will recompense to co-production as a business strategy aimed at change magnitude economies of scale and lowering risk. There are a number of potential benefits from such ventures, including: 1) pooling of financial resources, 2) gate to foreign government's incentives and subsidies, 3) access to partner's market, 4) access to third-country market, 5) access to project initiated by partner, 6) cultural goals, 7) want foreign locations, 8) cheaper inputs in partner's country, and 9) learning from partner, (Hoskins, McFadyen, & Finn, 1997, p. 104).

Therefore, having such an advantageous authority in the global village, it is Western values (i.e., American values) that continue to drive the global village with respect to homogenization. However, because democracy and liberty are values of Western democracies, other nations are as well beginning to influence Western markets in a way that makes this homogenization more of a balanced one that a one-sided one. This two-way street impact of communication technologies is creating a globa
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