Market Launch Of The Mini Cooper

LAUNCH OF THE NEW MINI

Launch of the new MINI Cooper.

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CONTENT

1. international Automobile Industry ............................................... 2 2. MINI. A history of victory .................................................. 4 2.1 Turnover .......................................................................... 6 2.2 Competitors ..................................................................... 6 3. MINI’s Marketing Strategy ................................................. 7 3.1 Positionning inside BMW ................................................ 7 3.2 Positionning within price segment .................................. 7 3.3 MINI’s burden competitors .................................................. 8 3.4 MINI’s target group ......................................................... 9 3.4.1 Sinus Sociovision ........................................................... 9 3.4.2 Diffusion Curve ............................................................ 11 3.4.3 enlarge Model............................................................ 13 3.5 MINI’s Brand Development ........................................... 14 3.6 MINI’s Advertising ......................................................... 17 4. Look into future day .........................................



...................... 18 4.1 Short- and long-term marketing implications................ 18 4.2 MINI CLUBMAN ............................................................. 18 5. Conclusion ........................................................................ 19
1. Global Automobile Industry
In the global car Industry are a lot of various brands nevertheless they are mostly situated in a unsound group. The biggest groups are General Motor (USA), Toyota (Japan), Ford Motor alliance (USA), Volkswagen and Daimler AG (both Germany). For a short time the Daimler Chrysler AG is splited into twain groups, the Daimler AG with Mercedes-Benz, Maybach and smart and the Chrysler...If you want to get a exuberant essay, order it on our website: Orderessay



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