Massion Statement

Mission Statement: Definitions
A military mission avowal tells cardinal things about a company: who it is and what
it does (Falsey, 1989, p. 3). A number of others draw out a similar definition
(Abrahams, 1995; Bart, 2000; Bart, Bontis, & Taggar, 2001; Collins &
Porras, 1991; David, 1989; Drucker, 1973; Ireland & Hitt, 1992; Pearce,
1982), and this definition holds true unheeding of whether a corporation
refers to this statement as a mission statement, a mission, a credo, our
philosophy, core values, or something else (Abrahams, 1995; Collins &
Porras, 1991; David, 2007; Ireland & Hitt, 1992; Pearce & David, 1987).
These statements often call in multiple audiences, or stakeholders, including
a planetary houses management, employees, customers or clients, shareholders, and
other residents of the communities, countries, and world where it does moving in
(Abrahams, 1995; Amato & Amato, 2002; Bart, 1999, 2000; Collins &
Porras, 1991; Klemm, Sanderson, & Luffman, 1991).
A mission statement tells two things
about a company: who it is and what it
does (Falsey, 1989, p. 3).




In amplification to conveying a corporations nature and causation for being, this
statement may also outline where a firm is headed; how it plans to get there;
what its priorities, values, and beliefs are; and how it is distinctive
(Abrahams, 1995; Collins & Porras, 1991; Falsey, 1989; Ireland & Hitt,
1992; Klemm et al., 1991; Pearce & David, 1987). Bartkus, Glassman, and
McAfee (2000) define a narrower focus for a mission statement: We view a
mission statement solely as a communication fauna (p. 29). They add that
most firms would be better off if they narrow the purpose of the mission
statement to that of realistically communicating product and securities industry objectives
to stakeholders. The best mission statements simply define the companys
business and suggest a future goal. (p. 29)
96 JOURNAL OF lineage COMMUNICATION
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