Sony Vs. Barco

As implied in the question and the options, Sonys 1270 provide be able to cater to the entropy particle. At a bell of $8,000, the new introduction from Sony will deliver high surgery required by data section at a low cost never seen before. However, in my opinion it will non be able to merge the data segment with either the graphics segment or with the delineation segment, at least in the short run.

The Sony 1270 will not be able to merge the video segment because of three reasons. First, its interchange price of $8,000 is higher(prenominal) than the $5,000-$7,000 range that the consumers in the video segment are used to. Video projectors are becoming a commodity product. Customers in this segment mostly use the projector for dispense TV and VCR and the scan rate required for those applications do not exceed 16kHz. It is not likely for those customers to pay 15-20% more(prenominal) for features they do not need. Secondly, the dispersion channel in the video segment plays to the products disadvantage. Sony 1270 is a very come about product with a lot of great features even for the data segment and it is not unreasonable to assume that this product is significantly more complicate to operate than the average video projectors.



boxful dealers, who provide no service or expertise, will not be able to properly communicate the benefits of this product to the customers. Also, dealers try for to generate volume from the video projectors and make margin from the higher end products. They would prefer to sell commodity products that simple specifications and price speak for themselves. Thirdly, it is unlikely for Sony to heavily promote the 1270 in this segment. Sony is already the market leader in the saturated video segment, which has token(prenominal) growth. It is questionable whether the 1270 will be able to capture exceptional sales without cannibalizing its current products in this segment. Because of the higher price, the unsuitable distribution channel and Sonys lack of incentive to promote the product, I do not...If you want to get a full essay, order it on our website: Orderessay



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