Completed May 24, 2012
COMPANY OVERVIEW:
* Starbucks began in 1971 as a roaster and retailer of whole bean and demesne coffee, tea and spices with a single store in Seattles Pike Place Market.
* Today, they have more than 17,000 retail stores in over 55 countries.
FISCAL 2012 HIGHLIGHTS:
* Starbucks financial results for its 13-week fiscal jiffy quarter ended April 1, 2012.
* Total net revenues change magnitude 15% to $3.2 billion
* Global comparable store sales change magnitude 7%, driven by 6% increase in occupation and a 1% increase in average ticket
* EPS increased 18% to $0.40 per share, compared to $0.34 per share in Q2 FY11
* Channel Development revenues increased 57%, driven by sales of Starbucks- and Tazo-branded K-Cup® packs and the benefit of recognizing the replete(p) revenue from packaged coffee sales under the make distribution model
* Starbucks opened 176 net new stores sphericly, including its 3,000th store in the China/Asia Pacific segment, its freshman store in Norway and the first Evolution Fresh™ store in Bellevue, Wash.
KEY INSIGHTS
* Starbucks eliminated the consumption of CMO (formerly Annie Young-Scrivner) as of May 2012, they will now lead its global brand leadership team by the EVP of Public affairs (Vivek Varma)
* There is speculation of Starbucks moving into GMCR territory with the Verismo machine
* GMCR K-Cup patents endpoint this Fall, allows for Starbucks to position themselves to sell its own coffee pods for use in Keurig brewers.
BRAND DNA:
* What is the personality of this brand, based on their media pass along?
* Starbucks mission: to inspire and nurture the human spirit single person, one cup and one neighborhood at a time. Â
* Starbucks is named after the first mate in Herman Melvilles Moby Dick. The logo is as well as inspired by the sea featuring a twin-tailed siren from classic mythology.  ?
* Starbucks stores are a neighborhood gathering place for meeting...If you require to get a full essay, order it on our website: Orderessay
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