Hbr by James I. Cash, Jr., Michael J. Earl, and Robert Morison

LEADERSHIP AND STRATEGY | Putting lead Back into Strategy A chief op ageting officer must be the steward of a living schema that de?nes what the ?rm is and what it will become. PUTTING LEADERSHIP BACK INTO STRATEGY by Cynthia A. Montgomery or what it could be. In the past 25 years it has been presented, and we have come to pretend of it, as an analytical problem to be solved, a left-brain deterrent example of sorts. This perception, combined with strategys high stakes, has led to an era of specialists legions of MBAs and strategy consultants armed with frameworks and techniques, eager to help managers analyze their industries or position their ?rms for strategic advantage. This way of thinking about strategy has generated substantial bene?ts. We now know far more than originally about the subroutine market forces play in labor pro?tability and the importance of differentiating a ?rm from its TRATEGY IS NOT WHAT IT USED TO BE S | 54 Harvard Business Review January 2008 | hbr.org Alex Nabaum hbr.org | January 2008 | Harvard Business Review 55 LEADERSHIP AND STRATEGY | Putting Leadership Back into Strategy competitors.

These gains have come in large opus from the infusion of economics into the study of strategy. That merger added much-needed theory and semiempirical evidence to strategys underpinnings, providing considerable rigor and substance. nevertheless the bene?ts have not come without costs. A host of fortuitous consequences have developed from what in its own right could be a very good thing. Most notably, strategy has been change to a competitive game plan, divorcing it from a ?rms bigger sense of purpose; the CEOs unique role as arbiter and steward of strategy has been eclipsed; and the exaggerated wildness on sustainable competitive advantage has drawn direction away from the fact that strategy must be a dynamic tool for guiding the development of a troupe over time. To redress these issues, we need to think about strategy... If you exigency to get a full essay, order it on our website: Orderessay

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